Essentially, the ‘selfie bottle’ automatically snaps pics while you drink soda. The camera uses technology that captures a photo anytime the device reaches a 70-degree tilt – which is the angle at which most people drink, Joinfo.com reports with reference to The Next Web.
The quirky gadget also features a dedicated share function which allows users to effortlessly share their selfies on Facebook, Instagram and Snapchat.
The product was developed by Coca-Cola itself after its Israeli branch spotted a gap in the market for novelty drinks. Creative agency Gefen Team helped the legendary manufacturer further carry out the concept.
The extravagant selfie camera was devised as part of the Coca-Cola Summer Love campaign – Israel’s largest outdoor brand event.
Here’s what Gefen Team had to say: “Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”