Together with the SPI factory in Riga, they released a special limited batch of vodka. The "firewater" Killer Queen hit the stores on September 17.
The guitarist Brian May says that Mercury himself would have approved of the vodka being named after his band:
“Freddie loved vodka and used to carry a dry ice cooler full of vodka with him on tour. Killer Queen Vodka is the perfect tribute.”
Killer Queen is produced by SPI and, according to press release, is “seven times distilled using an ancient original vodka filtration process of quartz sand and birch charcoal with a unique filtration 
process at the final stage.”