The Microsoft Company changed the certification requirements of Windows Store app in three key parameters. Firstly, apps is be named to accurately depict the app functions.
In addition, apps need to be categorized "according to the app function and purpose", and finally, the app icons must not be too similar to those of other apps.
Microsoft claims that mostly the developers of the apps Windows Store already agreed to comply with the new rules. Some did not, which is why the company removed some 1,500 apps from the store.
Microsoft says it will refund the cost of an app that was downloaded because of a misleading title or description. Also, the company says it is working to speed up the process of app review, and it"s encouraging can report problematic apps using the "report concern to Microsoft" link in Windows Store.