The digging started on Black Friday. The more money raised, the deeper the Holiday Hole will be dug, according to company’s website holidayhole.com, WGN TV reports.
It’s unclear if the Holiday Hole is located in the Chicago area. On the Frequently Asked Questions section of the website, the company says the Holiday Hole is located in “America. And in our hearts.”
They have already raised more than $97,000 on the site. The company hasn’t stated its plans for the money, but it has a history of giving back.
“What if you dig so deep you hit hot magma? At least then we’d feel something,” the website’s FAQ section states.