en.Joinfo.com

All that we share: Danish ad challenges us to step outside defining box

All that we share: Danish ad challenges us to step outside defining box

We live in times when the “Us vs Them” narrative has become mainstream. We get caught up in minutiae and risk losing sight of what binds us, rather than divides us.This Danish television station ad, entitled “All that we share,” challenges this narrative with a simple but effective formula, Mashable reports.

In the video, groups of Danes get onto a stage, stepping into delineated areas on the floor that define them by opposition — “The high earners” vs. “Those just getting by;” lifelong Danes vs. immigrants; “Those who trust” vs. “Those we try to avoid.”

At some point, something happens that will push these people to step outside their defining boxes. And it’s so heartwarming we want to cry.

Exit mobile version